La Falla Immaterial is an initiative for the popularization of science led by the School of Engineering at the University of Valencia. The project aims to put together local tradition and the new developments in engineering and data science.

This year's #Falles20 test your commitment to the Sustainable Development Goals. Talk to Xe-xe, get your ninot and win the Sustainability Prize valued at 200€.

What is this project about?
La Falla Immaterial aims to increase the scientific culture and the degree of commitment to the Sustainable Development Goals using local festivals and festive culture as a transmission channel.
How can I participate in the project?
Answer our questions from our chatbot, Xe-xe, and put your ninot at the VLC City Hall square. If you get the highest score, corresponding to the fallero or fallera's icon, you will participating in the Sustainability Prize and get a chance to win € 200. You can check the bases of the prize in this link.
Which science and technology is behind La Falla Immaterial?
La Falla Immaterial uses artificial intelligence algorithms to guide conversations with Xe-xe, our chatbot, and for data analysis from social networks. The know-how comes from the degrees in Computer, Multimedia and Data Science from the School of Engineering, located at the Burjassot-Paterna Campus of the University of Valencia.
What is this project’s privacy policy?
La Falla Immaterial only processes messages shared publicly with it through the social networks and the project's website. The processed information will not be transferred to third parties and its use will be restricted to the scientific scope of the project. Any person has the right to access, rectify and oppose at any time to the processing of their data in accordance with the provisions of the applicable regulations, by sending an email to dades@fallaimmaterial.com.
Why La Falla?
The Fallas Festivity is a kaleidoscope of tradition and culture that projects València around the world. La Falla Immaterial only seeks to be a humble mirror in this marvelous artifact which everybody can play and have some fun with. La Falla Immaterial is in no way meant to supersede any aspect of the local festivity nor to replace its key players:comissions, artists, falleres and fallers.
Why Immaterial?
UNESCO describes the Intangible Cultural Heritage as traditional, contemporary, living, inclusive, representative and community-based. La Falla Immaterial is just another example of an initiative that can be depicted using these terms.
What characterizes La Falla Immaterial?
La Falla Immaterial is collaborative, experimental, collective, peripheral, universal, ubiquitous, accessible, diverse, anonymous, ecological, participative, generative, open, dynamic, pioneering, innovative, disruptive, artificial, intelligent, technological, autonomous, reactive, communicative, proactive, social, virtual and inclusive.
What values does La Falla Immaterial want to promote?
La Falla Immaterial is aligned with the Responsible Research and Innovation (RRI) approach that is included in the European Framework Programmes funded by the European Comission. Thus, it promotes universal values such as: tradition, tolerance, diversity, transparency, ecology, equality... La Falla Immaterial does not demand exclusivity nor it defends a monolithic way of thinking. Quite the contrary, La Falla Immaterial is inclusive and multifaceted
Who is behind La Falla Immaterial?
The team in charge of the development of La Falla Immaterial is made up of the following members:
Francisco Grimaldo (lead investigator); Emilia López and Emilio Soria (project management and data analysis); Elena Álvarez, Gabriel Chaparro y Daniel García (web programming); Alejandro Casasús (graphic design).
Talk with Xe-xe!
Falla explanation Go to the VLC City Hall square